Personalization and A/B Testing in AEM
Personalization is the unfulfilled promise of most AEM implementations. The tools are there (Adobe Target, AEP, personalized Content Fragments), but 90% of companies don't use them or use them poorly. We configure the complete personalization stack: from audience segmentation to personalized experience deployment, including A/B testing and result measurement.
What we set up
- Adobe Target: configuration, activities, experiences, audiences
- User segmentation (behavioral, geographic, contextual)
- A/B testing and multivariate testing
- Real-time personalization (targeting rules)
- Adobe Experience Platform (AEP) integration for unified data
- Automated content recommendations
- Personalization performance dashboard
Typical results
- +20 to 40% conversion rate on personalized pages
- +15% time spent on site
- -25% bounce rate
Indicative pricing
Initial Adobe Target setup€15,000 — €30,000
Complete personalization strategy€30,000 — €80,000
Continuous A/B testing (monthly)€3,000 — €8,000/month
FAQ
Do we need Adobe Target for AEM personalization?
Adobe Target is the recommended tool for advanced personalization in the Adobe ecosystem, but there are alternatives with AEM native features (ContextHub, segments) for simple use cases.
How long before seeing results?
First A/B tests can show results in 2-4 weeks. A complete personalization strategy typically takes 2-3 months to show significant KPI impact.
Ready to personalize your users' experience?
We define your personalization strategy together and implement it in AEM.
Book a call